While it would be nice to produce a brand new assortment of high-ranking content over night, it’s not a feasible option for improving your SEO. It is often good practice to revisit existing content and blogs. By reworking text or paying close attention to content hierarchy via organization of your headers, you can make the text more scannable by both search bots and readers. Here’s a quick 101 on headers:
- The title of the entire page with related keywords should be an H1.
- Subsections of the page should use H2 tags.
- You should use H3 tags to highlight sub-points within your sections.
The optimization of your site shouldn’t end with content and structure but should extend into enhancing your intake forms, expanding your offerings, and finding new ways to connect with your customers. However, if you can boost the time your consumers spend on your site, you are more likely to convert them into customers.
Does SEO really matter?
In short, yes. It’s estimated Google receives about 40,000 searches every second, which results in about 5 billion searches per day and about 2 trillion global searches per year. Therefore, finding your way to the top of these searches can drive your business exponentially. If you think users will find you regardless of your ranking, you may be disappointed. The first five organic results account for 67.60% of all the clicks from searches.
Improving the factors that increase Google rankings combined with following best practices for design will lead to having a site that users will not only find but also want to stay on. Google values websites that serve as subject matter experts. As you develop that reputation with both search engines and your users, you will build your customer base and your ranking.
Ultimately, moving up on Google’s results means more users will see your site. This can have an exponential effect on your business. Increased exposure leads to more potential customers looking at the site. As more people view the site, Google gives you more preference and your rankings improve even more.
Even though it can be tedious to adjust the structure of every page, it will be beneficial in the long run to meet Google’s everchanging standards. It’s not possible to bring all your pages to the forefront of every Google search. However, you can continuously improve your rankings by optimizing individual pieces of your site. Search engines will drive your business, and with Tiergether’s help, you can optimize your pages to best improve your rankings.